GrowthSuccess comes from use the three Elements of Persuasion - ethos, pathos, and logos - to make your brand memorable through content marketing. It's about showing your passion, dedication, and logic behind everything you do. Creative thoughts matter.
Visit my gallery for examples of persuasive marketing in practice. |
Fast figures about my design and communications background:
|
Experience+15 years professional experience in higher education internal marketing and communication/public affairs offices.
|
ExpertiseAdobe Creative Suite: +20 years experience, Windows and Mac platform.
Principles of Design: Alignment (Balance, Symmetrical, Asymmetrical, Radial, Pattern); Emphasis/ Focal Point (Contrast, Isolation, Placement); Rhythm (Color, Shape, Texture, Fonts); Composition (Hierarchy, Proximity, Grid, While Space). Print and digital production: Prepress, printing processes, color mode, resolution, pixel format, vector format, paper choice. Teaching and mentorship: Emphasis on effective content, structure, tone, and visual format for both internal and external communication. Focus on various commonly occurring business documents achieving effectiveness in design, organization, content, and style when applying current design principles. Search tips for downloadable fonts, stock photography, open-source images, color scheme generators. |
OfferingsBrand assessment, development, and management
Marketing and communications for nonprofit associations, nonprofit foundations, colleges and universities
Communications and professional writing
|
Leadership and the effectiveness of good design.As a productive ISTP-T employee with added leadership skills for strategic planning, Bill reaches measurable results. As a leader, he employs a democratic style that empowers team members to motivate their own productivity, while accomplishing strategic goals. The quality of his guidance and management has led to his election to notable positions on councils, staff positions, and a governance board.
|
Get in touch and let's sketch out some ideas. |